NAB Las Vegas 2025: AI's Impact on Media and Creative Technology

At NAB Las Vegas 2025, I shared my journey as a creative technologist navigating the rapid evolution of AI and its impact on media, creativity, and development. The talk explored real-world examples of how AI is bridging the gap between creativity and code, with practical applications for the media industry.

The keynote covered four key themes: the blazing pace of AI advancement and what it means for creators, “vibe coding” and how AI-assisted development is changing the way we prototype, the growing role of AI agents in daily creative and technical workflows, and what it’s like building media analysis tools without a traditional media background.

The talk resonated with NAB’s audience of media professionals, broadcasters, and content creators who are navigating AI’s transformative impact on their work.